Crisis Management in Events: Preparing for the Unexpected

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Event Management

Crisis Management in Events: Preparing for the Unexpected

In the world of event planning, unpredictability is the only certainty. Whether it’s a corporate gala, a government function, or an innovative tech conference, each event carries its unique set of challenges and unforeseen hiccups. This is where a robust crisis management approach as part of your overall event management plan becomes not just useful but essential. With careful planning and strategic foresight, event organisers can manage successfully and efficiently potential disasters to ensure the safety of all attendees and a successful event.

Understanding the Importance of a
Comprehensive Event Management Plan

The cornerstone of any successful event is its management plan, a detailed blueprint that outlines every aspect of the event, from inception to completion. This plan is your roadmap, guiding you through logistics, vendor management, venue selection, and more. However, it’s the section on crisis management that often becomes the most critical in times of unexpected turmoil.

Crisis management in events is about preparing for the unexpected. It involves identifying potential risks, from weather disruptions to technical failures, and developing strategies to mitigate these risks. Moreover, according to a blog by InEvent, crisis management should be a systematic, integrated and ongoing work to prepare the event for sudden and unexpected situations. Regardless of the type of meeting, conference, exhibition, travel, this work must be a preventive measure. An effective crisis management plan anticipates the worst while striving for the best, ensuring that your event can withstand the bumps along the way.

Key Elements of Crisis Management Plan

Risk Assessment

Conduct a thorough risk assessment. Start by identifying potential risks that could impact your event. This could range from natural disasters and security breaches to health emergencies and technological glitches. This assessment should be reviewed by your venue and any contracted security, first aid and other emergency staff onsite so everyone has a clear understanding of the risks and their role in mitigating them. Understanding these risks is the first step in developing a proactive strategy to manage them.

Communication Plan

Clear and timely communication is crucial in a crisis. Your event management plan should include a detailed communication strategy, outlining how information will be disseminated among the team, attendees, vendors, media and other stakeholders. Decide on the communication channels, such as social media, email, or a dedicated event app, and designate a spokesperson to ensure consistent messaging.

Words should be used as tools of communication and not as a substitute for action.” – Mae West, an American Singer, Actress and Playwright

Contingency Planning

For every risk identified, develop a contingency plan. According to a blog by HubSpot, contingency plans are helpful for all types of organisations, from businesses to non-profits, to government organisations. While these scenarios may never come to fruition, it’s important to have a plan in place so that your team isn’t panicking or scrambling to deal with an unfavourable event at the last minute. This could include alternative venues in case of weather issues, backup technology solutions, or additional security measures. The goal is to have a plan B (and even a plan C) for every conceivable scenario.

Team Onsite Briefing

Your onsite event staff, venue team, contracted services (security, first aid etc) and event operations crew should be well-versed in the crisis management plan. As each event and venue is different, a dedicated briefing session onsite should be held in the weeks prior to the event to ensure that everyone knows their role in a crisis and can act swiftly and efficiently to resolve issues as they arise.

Evaluation and Adaptation

After the event, take the time to evaluate the effectiveness of your crisis management strategy. What worked well? What could be improved? Use these insights to adapt and update your event management plan for future events, ensuring you’re always prepared for the unexpected.

Adaptation seems to be, to a substantial extent, a process of reallocating your attention.” – Daniel Kahneman, Israeli-American Author, and Economist

MB Squared: Your Events Management Partner

At MB Squared, we understand the complexities of event planning and the importance of being prepared for every eventuality. Our comprehensive service offering includes creative event design, event management, event production and event technology solutions. We pride ourselves on our strategic yet highly creative approach to event planning, establishing amazing working relationships, and flawlessly executing events of all sizes.

From the initial concept to the final goodbye, MB Squared is your partner in navigating the unpredictable world of event planning. Our team of experts joins the dots on your event, ensuring that every aspect is covered, from go to woah. With MB Squared, you can rest assured that your event is not just prepared for the unexpected but poised to excel, no matter what challenges may arise.

In conclusion, a well-crafted crisis management strategy within your events management plan is your best defence against the unpredictable nature of event planning. By incorporating comprehensive crisis management strategies, you can ensure that your event not only survives but thrives, regardless of the challenges it may face. Get in touch with MB Squared today to see how we can transform your event into an unforgettable experience.


What is an event management plan?
An event management plan is a comprehensive document that outlines every aspect of planning and executing an event. It includes details on logistics, risk management, vendor coordination, and crisis response strategies to ensure the event runs smoothly and successfully.

Why is crisis management important in event planning?
Crisis management is crucial in event planning as it prepares organisers for unexpected challenges. By anticipating potential issues and having strategies in place, event planners can quickly address and resolve crises, minimising their impact on the event.

How can I identify potential risks for my event?
Identifying potential risks involves assessing all aspects of your event, including location, technology, attendees, and external factors such as weather. Consider conducting a risk assessment to pinpoint vulnerabilities and plan accordingly.

What should be included in a communication plan for events?
A communication plan should outline how information will be shared among team members, vendors, attendees, and other stakeholders. It should specify the communication channels, key messages, and protocols for emergency situations.

How do I create a contingency plan for my event?
Creating a contingency plan involves identifying potential risks and developing alternative strategies for each scenario. This could include backup venues, suppliers, and technology solutions. The goal is to ensure the event can proceed smoothly, regardless of disruptions.

Why are team briefings important in crisis management?
Team briefings ensure that every member knows their role and responsibilities in a crisis and can help your team respond efficiently and effectively to unexpected situations, ensuring a coordinated effort in managing the crisis.

How can I evaluate the success of my event management plan?
Evaluate your event management plan by gathering feedback from attendees, team members, and vendors. Review the execution of the plan, particularly the effectiveness of the crisis management strategies, and identify areas for improvement.

How can MB Squared help with my event management plan?
MB Squared offers comprehensive event planning services, including creative design, management, production, and technology solutions. With a strategic and creative approach, MB Squared can help you develop and execute a flawless event management plan, ensuring your event’s success even in the face of unexpected challenges.

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